In the heat of summer 2025, Safilo eyewear is making headlines. Not just for its financial performance, but for the cultural moment its brands are inhabiting. As a result, with a reported 2.3% revenue increase in the first half of the year, the Italian eyewear powerhouse attributes much of its momentum to the global appeal of David Beckham and Tommy Hilfiger frames.
Safilo Eyewear Rides a Celebrity-Driven Surge
Indeed, Safilo’s mid-year report, released on July 31, confirms what style insiders have already sensed. In fact, sunglasses are once again becoming status objects. While many heritage brands struggle to assert cultural dominance, Safilo’s focused licensing strategy—with ambassadors like Beckham at the helm—has proven remarkably effective.
Moreover, sales rose across core markets including the U.S., Italy, France, and the UK. According to FashionNetwork, the performance of David Beckham and Tommy Hilfiger eyewear was particularly noteworthy. In addition, this success is supported by digital-first drops and curated seasonal edits on platforms like LookerOnline.
“Consumers are looking for elevated but wearable eyewear,” said Angelo Trocchia, CEO of Safilo. “We’re seeing strong traction with designer-led pieces that balance bold silhouettes and timeless polish.”
David Beckham Sunglasses: Precision, Masculinity, and Global Appeal
For example, Beckham’s eyewear line—celebrated for its modernist detailing and subtle luxury—continues to gain traction worldwide. In Europe, the brand has expanded its presence on LookerOnline. Styles like the DB 7000/S and DB 1082 blend masculine energy with minimalist design language.
As a result, the recent SS25 campaign embraces neutral tones, acetate frames, and slim metal rims. The visual language feels both understated and refined. In fact, TikTok creators in Milan and Paris have already dubbed them “the sunglasses for grown-ups who still know how to flex.”
Tommy Hilfiger Eyewear: Preppy Americana Goes Global
On the other hand, while Beckham delivers refined minimalism, Tommy Hilfiger sunglasses take a different route. They embrace bold 2000s revivalism with sporty, logo-heavy frames and mirrored lenses. The Hilfiger selection on LookerOnline includes everything from wraparound visors to squared classics—reinterpreted through the lens of global Gen Z style.
Consequently, Hilfiger’s eyewear isn’t trying to blend in. It makes noise on beaches from Mykonos to Miami. Creators pair them with retro windbreakers and mesh trucker caps. Therefore, this isn’t just nostalgia—it’s recontextualization with intent.
What This Means for Safilo Eyewear in 2025
Ultimately, as eyewear evolves from simple accessory to identity marker, Safilo’s approach offers a case study in how brand equity and strategic rollout drive results. Brands like Beckham and Hilfiger aren’t just riding the trend—they’re shaping it.
Whether it’s the clean lines of Beckham’s models or Hilfiger’s vibrant Y2K aesthetic, one thing is certain. Sunglasses are once again the most expressive thing you can wear on your face. And this summer, Safilo eyewear is leading the conversation.
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