Few accessories bridge sustainability, British heritage, and global celebrity cool quite like Finlay sunglasses. Beloved by royals and fashion insiders alike, the London-based label has quietly ascended from Soho startup to cult status. This rise is due, in part, to its discreet, logo-free design and commitment to eco-friendly materials. As a result, Finlay has become the unexpected eyewear icon of Summer 2025 — especially now that Kate Middleton and Prince William are among its most recognizable fans.
The Crown’s Cool Factor: Royals Leading with Finlay sunglasses
In recent months, the Princess of Wales was spotted wearing both the Vivian and the ever‑chic Henrietta styles. These appearances, whether on the Isle of Mull or during Caribbean engagements, brought immediate attention to the London-based brand. Prince William, meanwhile, has favored the square Marshall model. While their styles differ, both royals seem drawn to Finlay’s clean and unbranded aesthetic. In fact, the frames now appear in global paparazzi shots alongside Balenciaga bags and bespoke tailoring.
Bio‑Acetate Glam: Sustainability Worn Loud & Proud
Finlay was founded in Soho in 2012. Initially known for wooden frames, the brand has since evolved, creating eyewear from biodegradable Mazzucchelli acetate and Zeiss lenses. As a result, its pieces feel both eco‑elite and editorial-ready. The minimal branding — no visible logos — creates a quiet kind of confidence. According to co-founder Dane Butler, this subtle design ethos is exactly what appeals to their high-profile clientele. Even so, Finlay maintains an independent identity far from traditional luxury logos.
Celebrity Endorsement Beyond Palaces
Although Finlay started as a niche British brand, its popularity has expanded rapidly. Meghan Markle was among the first to spotlight the Percy and Henrietta models. Since then, celebrities like Gigi Hadid, Rihanna, and even Noel Gallagher have been seen wearing them. Some have even collaborated on capsule collections. Therefore, it’s clear that Finlay sunglasses are now a global fashion statement — not just a royal staple.
Summer 2025’s Look: From Lawn Courts to Beach Escapes
It’s more than just celebrity sparkle. Finlay is tapping into a cultural moment. The brand’s new releases — like the cat‑eye Windermere and aviator Enismore — are made for Wimbledon, Coachella, Ibiza, and every sun-drenched scene in between. In short, these Finlay sunglasses balance editorial polish with relaxed ease. They’re perfect for both polo fields and sunset cocktails.
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